Nowadays, the internet experiences an enormous growth in content, channels for content are over overflowing. Over 2.73 million blog posts are published each day. It becomes harder and harder for marketers to get people to see their content.
Believe it or not but according to Solve Media you are more likely to survive an airplane crash than you will click on a banner ad.
In this article we cover everything you need to know about sponsored content and how to get started. Don’t forget to read till the end where we have some suggestions for advertising your sponsored content !
Many brands use blogger or influencers to promote their product or service, and here is why. By sponsoring through someone else, instead of having to build your own audience, you are working with a pre-existing audience who have long-time been following and/or interested.
However, this relatively new channel brings up a lot of questions marks with marketers. Questions range from pricing and strategy, to scaling and trust. In order to answer such questions we will first clearly define sponsored content.
Sponsored content should blend in with the website it is hosted on, as the IAB (Interactive Advertising Bureau) described it: ”paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong”.
Furthermore sponsored content is there with the intention to promote the advertiser’s product or service, and is typically found on an online publication to which it blends in.